Joico's New Defy Damage Home Care System

Defy Damage

Introducing Defy Damage, a game-changing home care system that universally protects color and hair health to help you defy fading and damage. A must-have if you’re partial to color services and exposed to the ravaging effects of daily heat styling, UV, exposure, and environmental pollution.

Color Balance

Perfectly formulated, tone-correcting pigments in a collection of shampoos and conditioners that instantly neutralize undesirable brassy tones in blonde, brunette, and gray hair.

Feel The Joi Of Gorgeous, Healthy Hair

Joico Hair Care

Experience the inner joi and confidence of exceptionally healthy-looking hair with the most comprehensive, technologically targeted collection of home care products — all designed to put sophisticated salon results into your hands.


Powerful reconstructive technology in a home care line, designed to help repair and strengthen hair precisely where—and when—it needs it.

Moisture Recovery

Intensive marine ingredients help deeply quench dry, dehydrated hair for the ultimate softness and manageability.

Moisture Recovery

Intensive marine ingredients help deeply quench dry, dehydrated hair for the ultimate softness and manageability.

Color Endure

Sulfate-free cleansers that help keep color true to hue with anti-fade/environmental protection, plus violet-toned brass banishers.

Body Luxe

Weightless, volumizing collection that gives fine, limp hair a larger-than-life boost.

Color Infuse Red

Designed specifically to amp up the intensity and shine of red hair, while protecting strands from damage for up to 25 shampoos.

Daily Care

With just the right amount of conditioning and protection, our classic Daily Care formulas instinctively maintain the health and beauty of normal-to-dry and normal-to-oily hair.


With expert advice and an unparalleled collection of innovative color, Joico delivers healthy-looking, shiny, vibrant hair in every hue—from the brightest blondes to rich, dimensional brunettes, and always, head-turning reds. Discover the path that’s perfect for you.


Thrilling, red-carpet color so brilliant and talented, it should take home its very own trophy. LumiShine works its magic from the inside out, instantly restrengthening hair and delivering up to twice the shine, mega softness, along with color that lasts and lasts.

Blonde Life

World-class lighteners that take blonde to new heights. Whether your goal is gleamingly golden or perfectly platinum, Blonde Life – stocked with nourishing exotic oils—helps banishes the challenges of brassiness, fading, and damage that professionally lightened hair faces on a daily basis. Trust us, with Blonde Life, you (and your hair) really will have more fun.


High-performance on-and-off scalp blonding formulas, and a full collection designed to elevate the artistry and integrity of healthy, beautiful, lightened hair.


Custom color that shows its strength! With Vero K-PAK, you get the one-two punch of gorgeous, rich, vibrant hair color and our award-winning Reconstructor, a combo that leaves your hair healthy-looking and protected every single time you visit the salon.

Age Defy Vero K-Pak Color

Going gray? Experience the joi of truly youthful hair with pioneering color that not only hides the gray, but turns back the clock on those dull, coarse, wiry, brittle strands. With a single application, Age Defy gets to the root of the problem and brings back the beauty of hair that’s young at heart.

Color Intensity

Prepare to be dazzled by a collection of beautifully pigmented shades designed to unleash your wild side. With mix-and-match options, endless possibilities, and nourishing ingredients, hair goes from every-day to exciting in one fell swoop.

Color Intensity

our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.

Color Intensity’s intermixable formula can be applied straight from the tube,
or mixed and mingled to your heart’s content for endless creative possibilities.

Joico Lighteners

Joico Lighteners enable you to achieve on-and-off scalp blonding while keeping hair remarkably close to its original, healthy condition. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.