Joico's New Defy Damage Home Care System
Feel The Joi Of Gorgeous, Healthy Hair
Joico Hair Care
Powerful reconstructive technology in a home care line, designed to help repair and strengthen hair precisely where—and when—it needs it.
Color Infuse Red
VERO K-PAK COLOR
Age Defy Vero K-Pak Color
DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY–
our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.
Color Intensity’s intermixable formula can be applied straight from the tube,
or mixed and mingled to your heart’s content for endless creative possibilities.
Bonus benefit: NO DEVELOPER REQUIRED!